Examine various Social Media Management Systems (SMMS) such as those in this article. The tool you select does not need to come from this list. Discuss the application you selected, a brief summary of why you would choose this tool, and how you might integrate this tool within your SM strategy. What features, benefits, resource needs, and costs might be involved?
I chose the SMMS tool, Wildfire. Ordinarily this tool seems to be geared primarily for helping companies and organization promote and run a successful sweepstakes but I can also see ways that this type of software and its “inner workings” can be used to for a hiring campaign. My blog is geared toward “how individuals can locate gainful employment” but I can see how a company can find it difficult to locate a potential employee who is the “best” fit for the open position and their company. Below are the steps that Wildfire uses in planning, designing and implementing a successful sweepstakes campaign. In each step, I made corresponding edits that I think could be used by a company to promote a successful hiring campaign.
Step 1: “Input campaign name & prize details.”
Revised #1: Input job description and brief summary of desired/required employee traits, etc.
Step 2 “Define the start & end dates and how winners will be chosen.”
Revised#2: Define the start and dates of the employment search as well as define when to stop the incoming resumes from potential candidates. As well decide if some candidates should be held, if not chosen on first pass for open position, for other open position within the company. (In running a successful hiring campaign, not every employee may be the right fit for the position that they are applying for, but if the hiring manager is wise he/she will keep their eye open for a best fit elsewhere in the company.)
Step 3 “Create your custom entry form or survey using our easy drop & drag functionality.”
Revised#3: Create application for hiring process. Designate what materials will be REQUIRED to be submitted in addition to the completed application.
Step 4 “Upload your custom artwork/CSS or choose from our template banners.”
Revised#4: Upload related company logo/brand art work.
Step 5 “Input your campaign rules and privacy policy.”
Revised#5: Establish hiring guidelines, and make sure that the application and all online materials reflect these.
Step 6 “Publish your campaign on your website and across multiple social networks.”
Revised#6: Publish campaign, via website and across multiple industry specific social media networks as well as all other industry specific literature and online job networks.
The features of this SMMS package seems to contain most of what a company’s hiring campaign may need, so once securing their services, other costs should only be minimal and include just external advertising costs. (-some newspapers/industry literature charge a fee to use their websites or published materials.)
The benefits of using a tool such as Wildfire can be indentify by their simple process. All the steps of the process are outlined in such a manner so that all required data is in place and posted so that there are no “oops” along the way. The future of online hiring has a very bright future and its potential has only recently been realized. With the help of SM sites such as: LinkedIn, Facebook and Twitter that are all free sites, just makes the possibilities for companies that have people in place in their HR departments to navigate these tools, almost endless.
http://www.wildfireapp.com/tour
http://ariherzog.com/how-employers-are-hiring-online/
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