Student Blog Activity: Your SM principles
Review the tenets of Coca Cola’s social media policy.
Consider your industry or company. Develop five to ten SM principles that will be foundational in your SM policy initiatives.
After reading, Coca Cola’s social media policy it is clear that most companies will probably be adhering to the same set of rules when it comes to its dealings with online communications. Means of advertising and marketing via social media comes with both its pluses and its pitfalls and in order to avoid these in the company that I am researching for my final project, I am suggesting the following be added to the list of items already mentioned in Coca-Cola’s policy.
1. Clearness of information that is posted. In representing a non-profit, we are responsible to make our organizations financials public. In keeping with this mandate, we will post the information in a manner where it is both understandable and readable by the outside community. We will not post complex data or complicated graphs to represent our data or make it unclear where the donation money that we receive is going, whether it be to pay operating costs, fund an animal’s operation, etc.
2. Information posted in a timely manner. We will update our social media outlets with the most updated information available. We will make sure that we establish a routine and procedure of posting on a scheduled time basis and will mark the information as dated. We do this so that the community and supporters are never in doubt about the “freshness” of the information on our social media outlets.
3. Honesty. We make sure that in a shortage of funds or supplies for the shelter that we are completely honest with our status. We do not send out pleas or calls for help over anticipated shortcomings. We will only ask for help when needed. There are so many non-profits that make it a habit of “crying wolf” in order to establish a type of cushion or security in their organization. We will not do this, we will instead devise leaner business practices and build a trusting network of volunteer vendors and workers that know that they can trust us to ask for what we need, when we need it.
4. No filtering of negative comments on blogs or Facebook. We should receive negative comments as an opportunity to reflect and build on perceived problems to build solutions for all those involved. We work with and for the community and we have to embrace that everyone is not going to receive the message we send out in the same manner.
5. Be mindful of the reason we are utilizing social media (blogs, websites, Facebook, etc). We are using these social media venues as a way to get the word out about our organization and build relationship with community vendors. We will put any and all funds made by advertising through SM back into the shelter operating funds. These funds will not be used as way to raise someone’s salaries or as kick back to community administrators.
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